Marketplace Cost Calculator

What does a customer from Bark, Rated People or Checkatrade actually cost you? Put in your own numbers to see your real cost per customer — and how it compares to a booking that comes straight through your own page with no per-lead fee.

Marketplace cost FAQ

The questions operators ask when they start wondering whether buying leads is paying for itself. Honest answers — marketplaces have their place, but the maths should be legible.

How much does a Bark or Rated People lead really cost me?

More than the per-lead price on the screen. Take what you spend in a month and divide it by the customers it actually wins you. Pay for ten leads, win two, spend £100 — that's £50 a customer, not the credit price. Put your own numbers in above to see yours.

Is buying leads from a marketplace worth it?

Sometimes — especially when you've no other way to get your first jobs. It puts you in front of people you couldn't reach on your own yet. The test is simple: does the cost per customer above still leave you a profit after your time, fuel and kit? And do those customers come back? A lead only really pays off on the second booking.

What numbers do I need to hand?

Just your real ones from a typical month: what you spend on the platform, and how many of those leads actually became paying customers. Add how many leads you got and your average job value if you have them — they sharpen the result but aren't essential. No guesswork; use what your account and your diary actually show.

Why does a direct booking cost me £0?

Because nobody's selling you the lead. Your own page takes enquiries straight from people who already found you — a flyer, your van, a neighbour, a Google search for your name. No per-lead fee, no racing four others to the same job. BuildRound is a flat £15/month (free trial to start), and that doesn't go up however many customers book through your page.

Should I quit the marketplace and just use my own page?

That's your call. Your own page won't conjure new leads — it captures the demand you've already created and gives repeat customers somewhere to rebook. Plenty of operators run both for a while: keep the marketplace as a bridge, build their own page and word-of-mouth, then wind the lead-buying down once the maths stops adding up. This tool just tells you when that point arrives.

Does this tool know what Bark, Rated People or Checkatrade charge?

No — on purpose. Their prices change and often aren't published, so we don't quote them. You put in your own spend and the calculator does the maths on your real numbers. The figures in the boxes are just examples, not anyone's actual prices.

Own your customers, not rent them.

BuildRound gives you a branded booking page, your round, invoicing and cash tracking — a flat £15/month, with a free trial to start. No leads to buy, no cut taken, no competing against your neighbour on price.

Build your round →